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GuideStar: Getting Form 990 Online By Debra Snider Vice President GuideStar Nonprofit Service   GuideStar, the national database of nonprofit information, has been placing Form 990s and 990-EZs online for over two years. Ms. Snider explains how nonprofits can take advantage of GuideStars' services and use the 990s to their best advantage.
At the time, we received many phone calls from 990 filers who were confused by the new regulations and somewhat concerned that the public could access their tax information so easily. Today, these calls are much rarer. Instead we have found that the majority of nonprofits embrace this new level of public accountability. Our customer service department routinely receives calls from nonprofits wanting to know when their current 990s will be available online. The timeline from submission to the IRS to posting at GuideStar is generally about 90 days. Why do you want your organization's 990 online? Although Form 990 has its critics, the new exposure has prompted nonprofits to take greater care in filling out the document. A sample review of forms from 1999 to 2000 revealed that the average number of errors declined by 16.7 percent and the number of organizations with no mathematical errors at all increased by 8.7 percent. Over time, an organization's Form 990s provide a snapshot of the nonprofit's financial health, donors, researchers and nonprofit managers – a data-driven tool from which to benchmark good practices. It's apparent that many of these individuals are taking advantage of the information's availability; last year over 500,000 Form 990s were viewed from the GuideStar Web site. GuideStar receives all the Form 990s directly from the IRS. We then convert them to PDF format and put them up on the GuideStar Pages of the appropriate organization (the report for each nonprofit is made up of several pages called GuideStar Pages). Although the IRS has stated that the entire Form 990 or 990-EZ – with the exception of specific donor information – qualifies as public information, GuideStar masks the social security number of each form's preparer before placing the image on the site. Using your 990 to promote your organization Organizations can post a wealth of additional information on their GuideStar Pages at no cost. We encourage all 501(c)(3) nonprofits to visit their GuideStar Pages often and supplement the financial data that appears there with narratives outlining their missions, programming, goals, needs and accomplishments. By providing this qualitative information, each organization can design a mini Web site at GuideStar. If an organization is a 501(c)(3) public charity, at the very least you will find its registered name and address, ruling year and whether or not the IRS requires it to file a 990. In many cases you will also see the NTEE code that categorizes its major program activities as well as revenue and asset figures. The GuideStar Pages for 990 filers also include images of the organizations' 990s – we have at least two years' worth in most cases – the names of their Board Members and a financial page listing revenue, expenses and a multi-year balance sheet that shows assets, liabilities and fund balance figures. GuideStar is your reference tool
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Internet Resources.... Online Giving Trends (December, 2006) Shopping for Bandwidth in a Buyer's Market (March, 2006) E-mail Marketing (October, 2004) Web Resources (May, 2004) The Blogosphere is in Full Bloom! (December, 2003) Self-Sufficiency Software: Calculating Assistance (August, 2002) VPNot Yet: Why Nonprofits Have Been Slow to Catch on to Virtual Private Networks (June, 2002) GuideStar: Getting Form 990 Online (November, 2001) 501Click.Com: The Online Resource Exclusively Devoted to Nonprofits (June, 2001) Looking for Free Internet? Heres what to Consider (April, 2001) Free Net and Web Resources for Your Organizations IT Professionals (July, 2000) TechSoup - Free lunch for Tech-Hungry Nonprofits (July, 2000) Cutting Through the Online Information Undergrowth (August, 1999) Electronic Resources for Your clients' Job Search (August, 1999) Professional Associations and User Groups Provide Information and Contacts (August, 1999) Free Periodicals and Guides Can Keep you Informed (April, 1999) New York Today Offers Free Web Services for Nonprofits (February, 1999) Register Your Internet Domain Name Now (February, 1999) The Road to Resources is Paved with Information (December, 1998) Other Articles of Interest.... Searching for Cancer Information on the Internet: A New Project in Harlem (April, 2001) Online Fundraising for Nonprofit Organizations: A Primer (January, 2001) Online Fundraising Resources (Janury, 2001) I&R Best Practices: Profiles of Three NYC I&R Services (November, 2000) Handheld Computing: Readers Respond (July, 2000) Low Key, Low-Tech & Low-Budget Distance Learning & Training, Part II (December, 1999) Finding Information Online: When it Comes to Rehabilitation and Disabilities Try NARIC (June, 1999) If Your Computer is Looking a Little Green Around the Ears, it Might be a Virus (June, 1999) Internet-Based System Eases Court Preparation for Domestic Violence Victims (February, 1999) FAQs and Beyond: Free Eduation and Training for Nonprofits, Part II (December, 1998) BrooklynX - A Guide to Getting your Communities on the Net (October, 1998) Learning the FAQs: Free Education and Training for Nonprofits (October, 1998) Making information technology accessible for people with disabilities (October, 1998) |
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