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Online Fundraising Resources
By Michael Stein

Web Sites:

The Nonprofit Matrix is simply the best guide to ASP and Portal providers for the nonprofit sector, including all the online fundraising services. http://www.nonprofitmatrix.com.

Rick Christ is a nonprofit Internet consultant whose Web site is stocked with fact sheets, resource lists, and articles. Includes the research paper: "Internet Fundraising in the United States." http://www.rickchrist.com.

Website Design for Fundraising is a new Web site launched by Graham Francis in London, England, with advice and resources about online fundraising.http://www.hitdonate.net.

Helping.org's Web Pages on "Fundraise on the Internet" are a collection of resources. Available at http://www.helping.org/nonprofit/fundraising.adp.

Nonprofit FAQ is a comprehensive list of all sorts of Internet resources related to fundraising, maintained by Putnam Barber. Available at http://www.nonprofits.org/npofaq/misc/990804olfr.html.

E-Newsletters and Discussion Listservs:

matrix-news is a free regular e-mail bulletin of the latest happenings in the online nonprofit service sector. Each issue of matrix-news contains links to new listings at nonprofitmatrix.com, profiles of leading new services, and summaries of new articles and resources from industry-leading experts. Subscribe for free at http://www.nonprofitmatrix.com.

Online Fundraising Mailing List is a discussion list hosted by Michael Gilbert and The Gilbert Center. To subscribe, e-mail to autoshare@gilbert.org with "sub fundraising" in the body. Or visit http://www.gilbert.org for more information.

Donor Digital, the Berkeley, CA-based Web development firm, publishes a free e-mail newsletter with articles on e-philanthropy and more. Subscribe for free at http://www.donordigital.com.

e-list news is a free regular e-mail bulletin from Rick Christ, nonprofit Internet consultant. Visit the online archive or subscribe for free at http://www.rickchrist.com.

Books and Publications:

The Nonprofit Organization's Guide to E-Commerce by Gary Grobman. Published September 2000. Order from White Hat Communications at 717-238-3787 or http://www.socialworker.com/nonprofit/nphome.htm. $19.95 plus shipping.

Socially Engaged Internet Users: Prospects for Online Philanthropy and Activism, September 1999. Study conducted by the Mellman Group for Craver, Mathews, Smith and Company, Arlington, VA. A first-ever study of Internet users' interest in engaging with charities and advocacy groups online reveals a vast, but largely untapped potential for using new technologies to mobilize people for social change. Available online at http://www.craveronline.com.

The Charleston Principles: On Charitable Solicitations Using the Internet, reflects the advice of the National Association of State Charity Officials Board of Directors to its members. The Charleston Principles have been developed from over a year long process of careful study, analysis, and discussion among state charity officials. More info at http://www.nasconet.org/stories/story Reader$10.

The Nonprofit Guide to the Internet: How to Survive and Thrive, by Michael W. Johnston. Published April 1999 by John Wiley & Sons. Overview by an expert in the field. Available at www.booksense.com or other online booksellers.

The Fund Raiser's Guide to the Internet, by Michael W. Johnston. Published October 1998 by John Wiley & Sons. Nominated for the Stanley Robson St. Lawrence Prize for Research in Philanthropy. Available at www.amazon.com.

Articles:

"Fundraising on the Internet: Using E-mail and the Web to Acquire and Cultivate Donors," by Nick Allen. A review of themes and issues in online fundraising. Nick Allen is the co-author with Mal Warwick and Michael Stein of the book, Fundraising on the Internet: Recruiting and Renewing Donors Online (Strathmoor Press, 1997), and the founder of the Internet consulting and Web design firm Donor Digital. Published in the Grassroots Fundraising Journal, June 2000. Available on the Chardon Press Web site at http://www.chardonpress.com/titles/feature19_3.html.

"Making Use of the Internet - Issues for Tax-Exempt Organizations," by Alice M. Anderson and Robert A. Wexler, Journal of Taxation, May 2000. The characteristics of the Internet combined with the specific rules governing exempt organizations give rise to unique issues not previously faced by commercial enterprises. Policies should be adopted and, through effective monitoring, enforced so that inadvertent linking to other sites or dissemination of protected information does not cause an entity's exempt status to be put at risk.

Michael Stein is a frequent speaker and workshop presenter on Internet strategy and fundraising online to nonprofits nationwide. His opinion and analysis have been featured in numerous publications including The Chronicle of Philanthropy, The Industry Standard, The New York Times, and The Nonprofit Quarterly.




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