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New York New Media Association and its New Media Internship Program
By Julian L. Alssid
Director, New Media Internship Program, and
Coordinator, Education Special Interest Group
New York New Media Association


     NYNMA is a nonprofit industry association founded in 1994 to support and promote the new media industry in New York. NYNMA's membership includes more than 7,000 individuals representing over 2,500 for-profit, nonprofit, educational and government organizations, making it the largest new media association in the United States, if not the world.

Diverse Membership
NYNMA members exemplify the talent, resources, and energy to be found in the new media industry. They work in such fields as broadcasting and publishing, Web site development, design, entertainment, and professional and financial services. They run one-person shops, are employed in small agencies, and work in divisions of some of the world's largest companies. NYNMA offers very affordable student memberships, as well.

Events and Programs
NYNMA offers non-members, and members at discounted prices, a wide variety of informative and exciting events, panel discussions and seminars that focus on compelling industry issues, as well as opportunities to showcase and make presentations. See the NYNMA Web site at www.nynma.org.

Panel Discussions -- NYNMA's monthly panels provide a forum for 400 to 700 people to hear and discuss current industry topics. Be sure to pre-register as they often sell out.

CyberSuds -- One of NYNMA's signature events, CyberSuds is a lively, informal gathering held at least five times per year with upwards of 500 people in attendance. CyberSuds gives existing and potential members an opportunity to network and exchange ideas. Free to members.

NYNMA often invites special guests to Cybersuds -- to do book signings, demonstrate new products or Web sites -- or gives away promotional items, while keeping the social/business human networking format that's so well-liked. If you're looking to make connections with the new media industry, there's no better place to start.

Special Interest Groups -- NYNMA supports many SIGs which meet on a regular basis to discuss current issues in their specific new media fields: Culture and Art, Design, E-Commerce, Education, International, Law, Sales & Marketing, and Wireless. Groups of 50 to 200 people gather to strategize, debate, and brainstorm. While guest speakers are usually invited, meetings are designed to foster discussion.

The Education SIG, which I lead, is a great place to learn about and become engaged with the industry. A mix of industry, government, education, and community people typically attends our EdSIG events. See edsig.nynma.org.

"Building a Successful New Media Business" Workshop Series -- In 1998, NYNMA inaugurated this six-part series addressing the most important operating areas for early-stage new media enterprises. The series covers capital-raising, intellectual property, real estate, business formation, human resources, sales, marketing, and promotion. It has been oversubscribed and highly rated by participants, and we've expanded the program in 2000.

Julian L. Alssid heads J. Alssid Associates, a New York City-based consulting firm specializing in technology workforce development, and recruitment and retention strategies. See .

Student Internships
The NYNMA New Media Internship Program places computer-savvy New York City high school and college students in internships in the summer and during the school year. Interns are recruited from 14 schools and 12 colleges, and are available now, for both part-time or full-time internships.
  • Interns are paid by the host organization, and the program charges host organization a fee -- with a 50% discount for nonprofits.
  • Candidates have strong writing, programming and Web design skills, as well as a variety of interests, including software development, web content, graphic design and business development.
  • Potential host organizations and schools are encouraged to look into this program at www.nynma-internship.org.




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