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New York Today Offers Free Web Services for Nonprofits By Ted Bongiovanni, Community Developer The New York Times Electronic Media Company New York Today, the online city guide from The New York Times, offers nonprofit organizations free Web publishing tools. If you can point, click and type, you can publish a Group Calendar in our Community section to share public information with our public users, or private information accessible only to your own constituencies. "Think of it as Lotus Notes for New York City," says Martin Nisenholtz, President of The New York Times Electronic Media Company. Group Calendars allow groups to publish information directly to http://www.nytoday.com-- a daily Internet destination for thousands of New Yorkers and others. New York Today combines editors' picks from The New York Times with nonprofits' events to produce information tailor-made to the interests of each individual user. How It Works -- Public and Private You, the nonprofit publisher, go to http://www.nytoday.com/community, name the group and enter a description of the organization which will be posted on our Web site. You can also request that your nonprofit be listed on a page in our Community section, which lists all groups publishing calendars accessible to our public users. This is the public information part of the system. But there's additional power in the private information part of the system, where you can make information available to selected recipients, in groups or individually. For example, while you may want the world to know about the organization's next fundraiser, the public may not be invited to the next board meeting nor provided with agendas or meeting minutes. Private groups your organization probably has include boards of directors or advisors, committees, project teams, as well as external constituencies. How do your private constituencies find out about your information on New York Today? Invitations to subscribe. The first time you enter private information for them, you direct the system to e-mail invitations to members of that private group. Those invitations link members directly to the group's New York Today home page. From there, those members can sign up for Group E-mail, a private mailing list subscription that allows you to send them broadcast e-mail messages as a private group. Why Create a Group Calendar? Here's why you should consider a Group Calendar, even if your organization already has a Web site: What Can Your Organization Publish? Any information that you might publish in other channels. Content that nonprofits can publish free includes events, news releases, announcements, agendas, minutes from meetings, schedules, profiles of group members, and facts about your organization, New York Today sells advertising space, so ads to sell things aren't free. First Step: Have a Look Nonprofits need new, innovative, cost-efficient ways to gain exposure and decrease costs. Look at free Group Calendars from New York Today, and see if they meet your organization's needs and can help you communicate with your public and private constituencies. Questions? E-mail New York Today at community@nytimes.com. |
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